Monthly Archives: August 2011

Branding Your Car

In my workshop, Market Your Business Without Spending a Cent, the one form of advertising that I do refer to that does require expenditure is vehicle signage.  I have to admit to being slightly ambivalent about vehicle signage for a … Continue reading

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Writing a GREAT Profile

What makes a compelling profile? Research by Princeton University’s Department of Psychology into consumer brand loyalty and purchase behaviour released in August 2010 showed that people were the first brands and faces were the first logos. (Susan T. Fiske, 2006)  … Continue reading

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