Quick Tip: What to do With Client Testimonials

I’m sure that every now and again you receive an email, SMS or note from a client complimenting you on the great work that you have done, or on the good service you have given them.  You may even be sitting in a meeting when a client says something really good about what it is that you do.  CAPTURE IT!

Make sure that you have one place in which you save all of these comments and testimonies to the quality and calibre of your work.  It can be Word document on your computer, a notebook that you keep on your desk or whatever but just make sure that you keep all of these comments in ONE place where you can find them easily when you need to get your hands on them.

When you record these compliments and testimonials, make sure that your record who they are from, where they worked at the time and in what capacity, the person’s contact details should you need to get hold of them to get their permission to quote them at some stage, and the date on which they said this nice thing about you.

When using referrals, compliments or testimonials from clients, make sure that you update them on a regular basis.  You can also quote someone anonymously by saying that this referral came from the financial manager of a large FMCG Manufacturer, or this testimonial came from the CEO of a Pharmaceutical Company.  This preserves your client’s privacy while still allowing you to showcase the good work that you have done.

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About MH Consulting

MH Consulting is a specialist Marketing & PR Consultancy to the Coaching & Mentoring industry in South Africa. In addition to working with select clients who have approached us to handle their accounts, We run a specialised workshop: Market Your Practice Without Spending a Cent© on request to groups. About Megan Hudson (Owner): Megan has a degree in Politics and Languages, and spent most of her early career in the fields of Marketing and Advertising. She qualified as a coach in 2001, and ran a successful practice until about 2007. She is also a qualified Ethologist, with a degree through an Onderstepoort-affiliated body, as well as having studied Psychology though UNISA. She continues to reflect on the close similarities between the study of politics, and animal and human behaviour. Megan's guiding principles are Integrity and Aesthetics. In addition to being retained by COMENSA (the national professional body for coaches and mentors in South Africa) on a national basis in Marketing & PR, she runs a number of successful businesses including a property business, a specialist marketing consultancy, a marketing training company (developed in 2001) aimed at SME’s but tailored specifically to Coaches & Mentors. Megan has also had an online business since 2004, which is an on-going guinea pig for many of the tricks that she teaches her students. She strongly believes in contributing to her country and to its growth, and runs her Marketing course free of charge for a number of non-profit organisations. Because it delivers immediate results, the SME's that she works with are able to grow their businesses, earn more money and create more employment.
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