Be a Thought-Leader – Be Original!

There is nothing I dislike more than disingenuous unoriginality.  I would rather read the (sparse) work of someone who is original and a thought-leader in their field, than that of someone who is simply churning out content for the sake of sustaining an online presence and SEO.  I strongly believe that we should respect our audience, our readers and our target market by creating content that is original and not a rehash of someone else’s thoughts and ideas.

When working with my clients, one of the things that I emphasise is the fact that the online space (particularly when it comes to posting on a blog) is their opportunity to showcase their subject  matter expertise and their opinions in their areas of specialisation.  Everyone is entitled to have a strong, subjective opinion based on knowledge and experience, and the blog-osphere is an appropriate space in which to be able to express opinions and positions on a variety of subjects (just as I am doing now!).  What is a real winner is when people respond to one’s opinion or position on a subject.

I don’t expect everyone to agree with me all of the time.  I have many strong opinions on a variety of topics, tools and tips.  One of my strong opinions is that – there is more than enough clutter out there on the internet without us regurgitating or copying other peoples’ original ideas and thoughts.  I would rather post less frequently, but with integrity, ingenuity and originality than feel compelled to write daily and thus be forced to resort to using other peoples’ original work as the basis for my content.

Having said that, being copied is believed to be one of the highest forms of praise!!!

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About MH Consulting

MH Consulting is a specialist Marketing & PR Consultancy to the Coaching & Mentoring industry in South Africa. In addition to working with select clients who have approached us to handle their accounts, We run a specialised workshop: Market Your Practice Without Spending a Cent© on request to groups. About Megan Hudson (Owner): Megan has a degree in Politics and Languages, and spent most of her early career in the fields of Marketing and Advertising. She qualified as a coach in 2001, and ran a successful practice until about 2007. She is also a qualified Ethologist, with a degree through an Onderstepoort-affiliated body, as well as having studied Psychology though UNISA. She continues to reflect on the close similarities between the study of politics, and animal and human behaviour. Megan's guiding principles are Integrity and Aesthetics. In addition to being retained by COMENSA (the national professional body for coaches and mentors in South Africa) on a national basis in Marketing & PR, she runs a number of successful businesses including a property business, a specialist marketing consultancy, a marketing training company (developed in 2001) aimed at SME’s but tailored specifically to Coaches & Mentors. Megan has also had an online business since 2004, which is an on-going guinea pig for many of the tricks that she teaches her students. She strongly believes in contributing to her country and to its growth, and runs her Marketing course free of charge for a number of non-profit organisations. Because it delivers immediate results, the SME's that she works with are able to grow their businesses, earn more money and create more employment.
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2 Responses to Be a Thought-Leader – Be Original!

  1. brianwebii says:

    Interesting insight. As a writer for a web design company, I’ve always tried to work in keywords and phrases into the blogs I write for our clients. However, it can be a bit difficult to include these keywords without sacrificing a bit of style. Since I’ve been studying writing and rhetoric in my collegiate career, I’ve been able to include these keywords to the best of my abilities without sounding awkward or forced. If I come up with an idea for a piece and expand on that, without worrying about keywords during the drafting process, I find that the article has more substance and is overall more a more enjoyable read than if I’m to work strictly from our list of keywords.

  2. Kenny Burd says:

    I agree with your thought.Thank you for your sharing.

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