Shopping at Gunpoint

We were recently robbed at gunpoint at home. We were tied up, made to lie on the floor and our faces were covered with a blanket that happened to be conveniently nearby. In retrospect, we were treated fairly gently by the intruders. We were not harmed physically except for a few minor bruises from the cable-ties that they used to tie us together, and they made sure that we could not see their faces so that we didn’t have to be shot.

These guys were in and out of our house in about 20 minutes. They knew exactly what they were “shopping” for – items of value that were easy to pick up and carry like laptops, jewellery and so on. The only time they spoke to us was to ask us the location of our safe, which they simply used a crowbar to remove from the wall in order to open it later at their convenience, and to keep assuring us that they were watching to make sure that we didn’t do anything stupid.

Your potential customers go online knowing what they are looking for. How easy do you make it for them to find:
1. Your online shop, website or presence;
2. The information, item or whatever they are looking for?

I think that most of us time-pressed individuals (and believe me, our assailants were time-pressed) want to be in and out with what they want as quickly as possible and we sometimes get so carried away by our own verbiage and lengthy descriptions that the essence of what services we provide or what products we are selling get lost in translation.

The next time you review your online presence, imagine a gun to your head and someone telling you to keep it simple and show them quickly where they can find what they want. I’d be interested to know what a difference this makes to how you view your “store” and how you are selling yourself, your services and your products.

About MH Consulting

MH Consulting is a specialist Marketing & PR Consultancy to the Coaching & Mentoring industry in South Africa. In addition to working with select clients who have approached us to handle their accounts, We run a specialised workshop: Market Your Practice Without Spending a Cent© on request to groups. About Megan Hudson (Owner): Megan has a degree in Politics and Languages, and spent most of her early career in the fields of Marketing and Advertising. She qualified as a coach in 2001, and ran a successful practice until about 2007. She is also a qualified Ethologist, with a degree through an Onderstepoort-affiliated body, as well as having studied Psychology though UNISA. She continues to reflect on the close similarities between the study of politics, and animal and human behaviour. Megan's guiding principles are Integrity and Aesthetics. In addition to having been retained by COMENSA (the national professional body for coaches and mentors in South Africa) on a national basis in Marketing, PR, Special Projects & Social Media on and off since 2009, she runs a number of successful businesses including a property business, a specialist marketing consultancy, a marketing training company (developed in 2001) aimed at SME’s but tailored specifically to Coaches & Mentors. Megan has also had an online business since 2004, which is an on-going guinea pig for many of the tricks that she teaches her students. She strongly believes in contributing to her country and to its growth, and runs her Marketing course free of charge for a number of non-profit organisations. Because it delivers immediate results, the SME's that she works with are able to grow their businesses, earn more money and create more employment.
This entry was posted in Clients, Customer Service, Marketing, Target Market and tagged , , , , , . Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.