What you focus on is where you will see results

I work with a few clients who have a wide range of interests.  Because of their training and qualifications in different fields, they either try and squeeze unrelated fields of expertise into one business, or they run a number of separate businesses.

I find this immensely frustrating when clients try to be all things to all people.  My business is built on – first – helping clients identify their niche in a rather commoditised industry (coaching), and then on putting a plan together to market their business without spending a cent.  I feel very strongly about defining a niche because my personal experience has shown that my business really took off and became successful once I’d defined my niche and was able to be explicit about the work that I do.

With a clear, well-defined niche, you are able to clearly explain what you do, how you can help or serve people and what results you deliver.  All of your study and learning becomes focussed on building your expertise in your defined niche and you don’t waste time or effort on things that don’t add value to what you do.

It’s amazing, though, how people cling to EVERYTHING that they know and are familiar with.  Sometimes, we need to let go of something in order to make space in our life for success.

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About MH Consulting

MH Consulting is a specialist Marketing & PR Consultancy to the Coaching & Mentoring industry in South Africa. In addition to working with select clients who have approached us to handle their accounts, We run a specialised workshop: Market Your Practice Without Spending a Cent© on request to groups. About Megan Hudson (Owner): Megan has a degree in Politics and Languages, and spent most of her early career in the fields of Marketing and Advertising. She qualified as a coach in 2001, and ran a successful practice until about 2007. She is also a qualified Ethologist, with a degree through an Onderstepoort-affiliated body, as well as having studied Psychology though UNISA. She continues to reflect on the close similarities between the study of politics, and animal and human behaviour. Megan's guiding principles are Integrity and Aesthetics. In addition to being retained by COMENSA (the national professional body for coaches and mentors in South Africa) on a national basis in Marketing & PR, she runs a number of successful businesses including a property business, a specialist marketing consultancy, a marketing training company (developed in 2001) aimed at SME’s but tailored specifically to Coaches & Mentors. Megan has also had an online business since 2004, which is an on-going guinea pig for many of the tricks that she teaches her students. She strongly believes in contributing to her country and to its growth, and runs her Marketing course free of charge for a number of non-profit organisations. Because it delivers immediate results, the SME's that she works with are able to grow their businesses, earn more money and create more employment.
This entry was posted in Marketing, Marketing Your Business Without Spending A Cent©, Niche and tagged , . Bookmark the permalink.

One Response to What you focus on is where you will see results

  1. Pingback: What you focus on is where you will see results | Marilise Smit

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