I work with a few clients who have a wide range of interests. Because of their training and qualifications in different fields, they either try and squeeze unrelated fields of expertise into one business, or they run a number of separate businesses.
I find this immensely frustrating when clients try to be all things to all people. My business is built on – first – helping clients identify their niche in a rather commoditised industry (coaching), and then on putting a plan together to market their business without spending a cent. I feel very strongly about defining a niche because my personal experience has shown that my business really took off and became successful once I’d defined my niche and was able to be explicit about the work that I do.
With a clear, well-defined niche, you are able to clearly explain what you do, how you can help or serve people and what results you deliver. All of your study and learning becomes focussed on building your expertise in your defined niche and you don’t waste time or effort on things that don’t add value to what you do.
It’s amazing, though, how people cling to EVERYTHING that they know and are familiar with. Sometimes, we need to let go of something in order to make space in our life for success.