Darwin Awards: Drug-dealers Send Drugs to Wrong Address!

I’ve just been highly amused by a report on Talk Radio 702 of a stash of cocaine being mistakenly sent to a German supermarket!  The drug-dealers will surely be awarded first prize in the annual Darwin Awards (for sheer stupidity!)

However, there is a lesson even in this ridiculous story: make sure that you send your info, product, content to the CORRECT people.  Particularly, if you are trying to market successfully, ensure that the people to whom you send marketing collateral (emails, leaflets and so on) would want to receive it.

There is nothing worse than having your email inbox inundated with unwanted and unsolicited mail.  Just this morning, I unsubscribed to a number of unsolicited emails and I was sorely tempted to report the senders as spammers.  One of the things that REALLY annoys me is receiving an unsolicited marketing SMS!  In order to opt out, it costs ME the cost of an SMS!  Don’t people think of the irritation factor and negative impact of these pesky marketing efforts?!?

And while I am on a rant, what about checking spelling (best I quickly run a spelling and grammar check!). I personally think that there is no excuse for poor spelling, given all of the tools that we have at our disposal.  Failure to double-check your work gives a bad impression and erodes the hard work that you do in building your personal and business brand.

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About MH Consulting

MH Consulting is a specialist Marketing & PR Consultancy to the Coaching & Mentoring industry in South Africa. In addition to working with select clients who have approached us to handle their accounts, We run a specialised workshop: Market Your Practice Without Spending a Cent© on request to groups. About Megan Hudson (Owner): Megan has a degree in Politics and Languages, and spent most of her early career in the fields of Marketing and Advertising. She qualified as a coach in 2001, and ran a successful practice until about 2007. She is also a qualified Ethologist, with a degree through an Onderstepoort-affiliated body, as well as having studied Psychology though UNISA. She continues to reflect on the close similarities between the study of politics, and animal and human behaviour. Megan's guiding principles are Integrity and Aesthetics. In addition to being retained by COMENSA (the national professional body for coaches and mentors in South Africa) on a national basis in Marketing & PR, she runs a number of successful businesses including a property business, a specialist marketing consultancy, a marketing training company (developed in 2001) aimed at SME’s but tailored specifically to Coaches & Mentors. Megan has also had an online business since 2004, which is an on-going guinea pig for many of the tricks that she teaches her students. She strongly believes in contributing to her country and to its growth, and runs her Marketing course free of charge for a number of non-profit organisations. Because it delivers immediate results, the SME's that she works with are able to grow their businesses, earn more money and create more employment.
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