2 Minute Tip: Making your WhatsApp Profile Work Harder for You

This article was first published in SA Coaching News.  Download your free copy of this issue of SA Coaching News by following this link.

I was working with a client recently who is doing a “soft” re-launch of her coaching consultancy. I noticed that her WhatsApp profile showed a picture with a quotation, and she didn’t show her full name in her profile so that the first time she sent me a WhatsApp message I couldn’t even be 100% sure who it was from—after all, there was no profile pic and the name could have belonged to a couple of people from my neighbourhood alone.

I remember reading some research done at Princeton University many years ago which said something to the effect that people were the first brands and our faces are our logo’s.

I strongly believe that we need to “sweat our real estate” as entrepreneurs, and this particular piece of her real estate would have lowered the temperature in my freezer it was so far from breaking a sweat! So we had a quick tutorial and tour of WhatsApp’s settings to sort the situation out.

If you want your WhatsApp profile to work for you while you aren’t even aware of it (I’ve secured two clients purely from my WhatsApp profile description), here are the 3 quick and easy steps you need to follow:

Step 1: Click on the 3 vertical dots in the top right hand corner when you open WhatsApp and select Settings from the dropdown menu

Step 2: On the Settings screen click on the section just under the green Settings header

Step 3: Upload a picture of yourself or your company logo by clicking on the camera icon.

Make sure you show your full name so people know who is contacting them.

Finally, include a quick one-liner describing what you do.


About Niche Intelligence with Megan Hudson

MH Consulting is a specialist Marketing & PR Consultancy to the Coaching & Mentoring industry in South Africa. In addition to working with select clients who have approached us to handle their accounts, We run a specialised workshop: Market Your Practice Without Spending a Cent© on request to groups. About Megan Hudson (Owner): Megan has a degree in Politics and Languages, and spent most of her early career in the fields of Marketing and Advertising. She qualified as a coach in 2001, and ran a successful practice until about 2007. She is also a qualified Ethologist, with a degree through an Onderstepoort-affiliated body, as well as having studied Psychology though UNISA. She continues to reflect on the close similarities between the study of politics, and animal and human behaviour. Megan's guiding principles are Integrity and Aesthetics. In addition to having been retained by COMENSA (the national professional body for coaches and mentors in South Africa) on a national basis in Marketing, PR, Special Projects & Social Media on and off since 2009, she runs a number of successful businesses including a property business, a specialist marketing consultancy, a marketing training company (developed in 2001) aimed at SME’s but tailored specifically to Coaches & Mentors. Megan has also had an online business since 2004, which is an on-going guinea pig for many of the tricks that she teaches her students. She strongly believes in contributing to her country and to its growth, and runs her Marketing course free of charge for a number of non-profit organisations. Because it delivers immediate results, the SME's that she works with are able to grow their businesses, earn more money and create more employment.
This entry was posted in Marketing for Coaches and Mentors, Marketing Your Business Without Spending A Cent© and tagged , , . Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.