Category Archives: Marketing

Specialist marketing and public relations consultancy for coaching and mentoring professionals. Training seminar in Marketing Your Business Without Spending A Cent ©

Your Network is your Net-worth

“People do business with people they know, like and trust. Companies don’t make decisions, people do.” – Mike Fishbein Mention the word “network” and most people shudder with dread. It conjures up visions of awkwardly attending events that you would … Continue reading

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Creating a Great Online Profile Pic for the Camera-Shy Coach

Our brains process visual material – like pictures – almost times faster than the accompanying text! In fact, I bet you that your eye was drawn to the big, colourful figures and you almost missed the sentence above (and if … Continue reading

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Building a Stand-Out Profile Online

This article was first published in the March 2019 issue of SA Coaching News. Research by Princeton University’s Department of Psychology into consumer brand loyalty and purchase behaviour released in August 2010 showed that people were the first brands and … Continue reading

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Use Online Directories to Market Your Business

This article was first published in SA Coaching News. The results of the 2017 Sherpa Executive Coaching Survey showed an increasing trend for people to use “trade association” (or professional bodies) and “web search” to find an executive coach, with … Continue reading

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2 Minute Tip: Making your WhatsApp Profile Work Harder for You

This article was first published in SA Coaching News.  Download your free copy of this issue of SA Coaching News by following this link. I was working with a client recently who is doing a “soft” re-launch of her coaching … Continue reading

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Marketing Genius: Brazilian Lawn Mower Launch

Brilliant marketing is often the simplest and most obvious. Continue reading

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Stay on Target

One of the biggest challenges that I have when working with clients is to keep disciplining them (and myself) to keep things simple.  We are always so tempted to impress, tripping over ourselves to ensure that our potential clients perceive … Continue reading

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Lost Marketing Opportunities

It’s been ages since I last posted – mea culpa.  I do stand by my opinion that one should only contribute something to the wealth of information on the internet when one has something of value to say.  This is … Continue reading

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Darwin Awards: Drug-dealers Send Drugs to Wrong Address!

I’ve just been highly amused by a report on Talk Radio 702 of a stash of cocaine being mistakenly sent to a German supermarket!  The drug-dealers will surely be awarded first prize in the annual Darwin Awards (for sheer stupidity!) … Continue reading

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What you focus on is where you will see results

I work with a few clients who have a wide range of interests.  Because of their training and qualifications in different fields, they either try and squeeze unrelated fields of expertise into one business, or they run a number of … Continue reading

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