Category Archives: Marketing

Specialist marketing and public relations consultancy for coaching and mentoring professionals. Training seminar in Marketing Your Business Without Spending A Cent ©

Marketing Genius: Brazilian Lawn Mower Launch

Brilliant marketing is often the simplest and most obvious. Continue reading

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Stay on Target

One of the biggest challenges that I have when working with clients is to keep disciplining them (and myself) to keep things simple.  We are always so tempted to impress, tripping over ourselves to ensure that our potential clients perceive … Continue reading

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Lost Marketing Opportunities

It’s been ages since I last posted – mea culpa.  I do stand by my opinion that one should only contribute something to the wealth of information on the internet when one has something of value to say.  This is … Continue reading

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Darwin Awards: Drug-dealers Send Drugs to Wrong Address!

I’ve just been highly amused by a report on Talk Radio 702 of a stash of cocaine being mistakenly sent to a German supermarket!  The drug-dealers will surely be awarded first prize in the annual Darwin Awards (for sheer stupidity!) … Continue reading

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What you focus on is where you will see results

I work with a few clients who have a wide range of interests.  Because of their training and qualifications in different fields, they either try and squeeze unrelated fields of expertise into one business, or they run a number of … Continue reading

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Be Aware of the Message that You are Sending Out

My sister passed her learner driver’s licence about 3 weeks ago.  She has a car ready and  waiting for her to practice driving so that she can go for her driver’s licence.  A few years ago, and the first time that she … Continue reading

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Please Use Spellcheck!

This is officially a rant! I have just received an email newsletter from a company that I hold in fairly high regard due to the value of the information contained in their communication.  Poor spelling is one of my pet hates, … Continue reading

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