Category Archives: Marketing for Coaches and Mentors

Specialist marketing and public relations consultancy for coaching and mentoring professionals. Clients are limited to a select handful to ensure that areas of expertise are not duplicated, and there is not a conflict of interest. It is also imperative that each client gets a unique offering within this niche market, hence the selectivity.

Building a Stand-Out Profile Online

This article was first published in the March 2019 issue of SA Coaching News. Research by Princeton University’s Department of Psychology into consumer brand loyalty and purchase behaviour released in August 2010 showed that people were the first brands and … Continue reading

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Use Online Directories to Market Your Business

This article was first published in SA Coaching News. The results of the 2017 Sherpa Executive Coaching Survey showed an increasing trend for people to use “trade association” (or professional bodies) and “web search” to find an executive coach, with … Continue reading

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2 Minute Tip: Making your WhatsApp Profile Work Harder for You

This article was first published in SA Coaching News.  Download your free copy of this issue of SA Coaching News by following this link. I was working with a client recently who is doing a “soft” re-launch of her coaching … Continue reading

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Next “Market Your Practice Without Spending a Cent” Workshop on Friday 26th October 2012

You’ve asked for it, so here it is: I will be running the next full day workshop on Friday 26th October 2012 at the Pretoria Work-based Learning Centre – 2 minutes walk from the Hatfield Gautrain Station! Only R995 per … Continue reading

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The Festive Season is the BEST Time to Work on Your Business

Just as we were winding down for the December holidays, I sent a proposal through to a potential new client. In the preliminary meetings that we had had, much stress had been placed on the fact that this was a … Continue reading

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What Kind of a Marketer Are You?

When I work with my clients, we start by looking at all the options available today.  Apart from my regular clients, I also consult short-term (about 2 or 3 sessions of a one to two hour duration each) with professionals … Continue reading

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Branding Your Car

In my workshop, Market Your Business Without Spending a Cent, the one form of advertising that I do refer to that does require expenditure is vehicle signage.  I have to admit to being slightly ambivalent about vehicle signage for a … Continue reading

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