Category Archives: Niche

Stay on Target

One of the biggest challenges that I have when working with clients is to keep disciplining them (and myself) to keep things simple.  We are always so tempted to impress, tripping over ourselves to ensure that our potential clients perceive … Continue reading

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What you focus on is where you will see results

I work with a few clients who have a wide range of interests.  Because of their training and qualifications in different fields, they either try and squeeze unrelated fields of expertise into one business, or they run a number of … Continue reading

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Defining Your Niche

If there is one basic rule of marketing that I have seen proven to work repeatedly it is the rule about defining your niche.  This can consist of two things: defining WHAT you do, and defining WHO you do it … Continue reading

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