Category Archives: Marketing

Specialist marketing and public relations consultancy for coaching and mentoring professionals. Training seminar in Marketing Your Business Without Spending A Cent ©

Shopping at Gunpoint

We were recently robbed at gunpoint at home. We were tied up, made to lie on the floor and our faces were covered with a blanket that happened to be conveniently nearby. In retrospect, we were treated fairly gently by … Continue reading

Posted in Clients, Customer Service, Marketing, Target Market | Tagged , , , , , | Leave a comment

Be a Thought-Leader – Be Original!

There is nothing I dislike more than disingenuous unoriginality.  I would rather read the (sparse) work of someone who is original and a thought-leader in their field, than that of someone who is simply churning out content for the sake … Continue reading

Posted in Marketing, Search Engine Optimisation, Target Market, Thought Leadership | Tagged , , , , | 2 Comments

Do You Have a Plan for Your own Success?

After I ran a morning seminar in Cape Town last week, one of the attendees wrote the following in an email: “Thank you for an inspiring talk on Tuesday morning. I now realise that what I have to offer has … Continue reading

Posted in Marketing Your Business Without Spending A Cent©, Strategies for Success | Tagged , , , , | 2 Comments

Next “Market Your Practice Without Spending a Cent” Workshop on Friday 26th October 2012

You’ve asked for it, so here it is: I will be running the next full day workshop on Friday 26th October 2012 at the Pretoria Work-based Learning Centre – 2 minutes walk from the Hatfield Gautrain Station! Only R995 per … Continue reading

Posted in Marketing, Marketing for Coaches and Mentors, Marketing Workshop, Marketing Your Business Without Spending A Cent© | Tagged , | 1 Comment

Quick Tip: What to do With Client Testimonials

I’m sure that every now and again you receive an email, SMS or note from a client complimenting you on the great work that you have done, or on the good service you have given them.  You may even be … Continue reading

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Ubuntu Intelligence for Ubuntu Marketing

Yesterday evening, I attended an event with one of my favourite speakers – Dr Dumisani Magadlela.  He is a highly respected South African expert in the area of Ubuntu Intelligence and has touched many lives with his wisdom.  Dumi’s simplest … Continue reading

Posted in Customer Service | Tagged , | 1 Comment

The person standing in front of you RIGHT now is Significant, Special and Important

I have a beautiful quotation printed on my business cards by a very wise woman, Peggy Tabor Millin.  I want to be able to see it every day because I want to remind myself CONSTANTLY that every person that I … Continue reading

Posted in Target Market | Tagged , , , , , , , | 2 Comments