Category Archives: Marketing

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Lost Marketing Opportunities

It’s been ages since I last posted – mea culpa.  I do stand by my opinion that one should only contribute something to the wealth of information on the internet when one has something of value to say.  This is … Continue reading

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Darwin Awards: Drug-dealers Send Drugs to Wrong Address!

I’ve just been highly amused by a report on Talk Radio 702 of a stash of cocaine being mistakenly sent to a German supermarket!  The drug-dealers will surely be awarded first prize in the annual Darwin Awards (for sheer stupidity!) … Continue reading

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What you focus on is where you will see results

I work with a few clients who have a wide range of interests.  Because of their training and qualifications in different fields, they either try and squeeze unrelated fields of expertise into one business, or they run a number of … Continue reading

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Be Aware of the Message that You are Sending Out

My sister passed her learner driver’s licence about 3 weeks ago.  She has a car ready and  waiting for her to practice driving so that she can go for her driver’s licence.  A few years ago, and the first time that she … Continue reading

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Please Use Spellcheck!

This is officially a rant! I have just received an email newsletter from a company that I hold in fairly high regard due to the value of the information contained in their communication.  Poor spelling is one of my pet hates, … Continue reading

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Shopping at Gunpoint

We were recently robbed at gunpoint at home. We were tied up, made to lie on the floor and our faces were covered with a blanket that happened to be conveniently nearby. In retrospect, we were treated fairly gently by … Continue reading

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Be a Thought-Leader – Be Original!

There is nothing I dislike more than disingenuous unoriginality.  I would rather read the (sparse) work of someone who is original and a thought-leader in their field, than that of someone who is simply churning out content for the sake … Continue reading

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