Category Archives: Target Market

Darwin Awards: Drug-dealers Send Drugs to Wrong Address!

I’ve just been highly amused by a report on Talk Radio 702 of a stash of cocaine being mistakenly sent to a German supermarket!  The drug-dealers will surely be awarded first prize in the annual Darwin Awards (for sheer stupidity!) … Continue reading

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Be Aware of the Message that You are Sending Out

My sister passed her learner driver’s licence about 3 weeks ago.  She has a car ready and  waiting for her to practice driving so that she can go for her driver’s licence.  A few years ago, and the first time that she … Continue reading

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Shopping at Gunpoint

We were recently robbed at gunpoint at home. We were tied up, made to lie on the floor and our faces were covered with a blanket that happened to be conveniently nearby. In retrospect, we were treated fairly gently by … Continue reading

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Be a Thought-Leader – Be Original!

There is nothing I dislike more than disingenuous unoriginality.  I would rather read the (sparse) work of someone who is original and a thought-leader in their field, than that of someone who is simply churning out content for the sake … Continue reading

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The person standing in front of you RIGHT now is Significant, Special and Important

I have a beautiful quotation printed on my business cards by a very wise woman, Peggy Tabor Millin.  I want to be able to see it every day because I want to remind myself CONSTANTLY that every person that I … Continue reading

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Listing in Online Directories

I’m a HUGE fan of using online directories as part of your online Search Engine Optimisation strategy and actively encourage my clients to look for appropriate online directories to list in.  There are a number of great reasons for this: … Continue reading

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Target Market

I was privileged to meet with a gorgeous, dynamic businesswoman yesterday.  She is doing everything right in terms of marketing her brand, and putting an inordinate amount of effort into the marketing of her company.  She is in high profile consumer media (where the … Continue reading

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