Category Archives: Online Marketing

Building a Stand-Out Profile Online

This article was first published in the March 2019 issue of SA Coaching News. Research by Princeton University’s Department of Psychology into consumer brand loyalty and purchase behaviour released in August 2010 showed that people were the first brands and … Continue reading

Posted in Marketing for Coaches and Mentors, Marketing Your Business Without Spending A Cent©, Online Marketing | Tagged , , | 1 Comment

Use Online Directories to Market Your Business

This article was first published in SA Coaching News. The results of the 2017 Sherpa Executive Coaching Survey showed an increasing trend for people to use “trade association” (or professional bodies) and “web search” to find an executive coach, with … Continue reading

Posted in Marketing, Marketing for Coaches and Mentors, Marketing Your Business Without Spending A Cent©, Search Engine Optimisation | Tagged , , | Leave a comment

Be a Thought-Leader – Be Original!

There is nothing I dislike more than disingenuous unoriginality.  I would rather read the (sparse) work of someone who is original and a thought-leader in their field, than that of someone who is simply churning out content for the sake … Continue reading

Posted in Marketing, Search Engine Optimisation, Target Market, Thought Leadership | Tagged , , , , | Leave a comment

Listing in Online Directories

I’m a HUGE fan of using online directories as part of your online Search Engine Optimisation strategy and actively encourage my clients to look for appropriate online directories to list in.  There are a number of great reasons for this: … Continue reading

Posted in Marketing, Marketing Your Business Without Spending A Cent©, Online Marketing, Search Engine Optimisation, Target Market | Tagged , , | Leave a comment