Tag Archives: originality

Stay on Target

One of the biggest challenges that I have when working with clients is to keep disciplining them (and myself) to keep things simple.  We are always so tempted to impress, tripping over ourselves to ensure that our potential clients perceive … Continue reading

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Be a Thought-Leader – Be Original!

There is nothing I dislike more than disingenuous unoriginality.  I would rather read the (sparse) work of someone who is original and a thought-leader in their field, than that of someone who is simply churning out content for the sake … Continue reading

Posted in Marketing, Search Engine Optimisation, Target Market, Thought Leadership | Tagged , , , , | 2 Comments