Tag Archives: reputation

Marketing Genius: Brazilian Lawn Mower Launch

Brilliant marketing is often the simplest and most obvious. Continue reading

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Writing a GREAT Profile

What makes a compelling profile? Research by Princeton University’s Department of Psychology into consumer brand loyalty and purchase behaviour released in August 2010 showed that people were the first brands and faces were the first logos. (Susan T. Fiske, 2006)  … Continue reading

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