Tag Archives: subject matter expertise

What you focus on is where you will see results

I work with a few clients who have a wide range of interests.  Because of their training and qualifications in different fields, they either try and squeeze unrelated fields of expertise into one business, or they run a number of … Continue reading

Posted in Marketing, Marketing Your Business Without Spending A Cent©, Niche | Tagged , | 1 Comment

Be a Thought-Leader – Be Original!

There is nothing I dislike more than disingenuous unoriginality.  I would rather read the (sparse) work of someone who is original and a thought-leader in their field, than that of someone who is simply churning out content for the sake … Continue reading

Posted in Marketing, Search Engine Optimisation, Target Market, Thought Leadership | Tagged , , , , | 2 Comments