Tag Archives: target market

Target Market

I was privileged to meet with a gorgeous, dynamic businesswoman yesterday.  She is doing everything right in terms of marketing her brand, and putting an inordinate amount of effort into the marketing of her company.  She is in high profile consumer media (where the … Continue reading

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Defining Your Niche

If there is one basic rule of marketing that I have seen proven to work repeatedly it is the rule about defining your niche.  This can consist of two things: defining WHAT you do, and defining WHO you do it … Continue reading

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